Event details
Wednesday 19 October 13:00 - 13:45Balie, De
Music & Bits: A Vision for the Future with Real Life Case Studies of the Present Direct to Fan Marketing Best Practices
The democratization of music production and distribution has empowered both creators and consumers of media. As music fans are faced with more music than ever before, how do artists reach their existing fans effectively and find new fans online? Artists are liberated by creating music, but the challenge of marketing is growing exponentially harder as it becomes more difficult to capture fans' attention in an ever growing sea of music promotion. Shamal is a CoFounder of Topspin Media, a leading direct to fan platform for artists of all sizes. He will be presenting case studies on innovative promotional strategies and step-by-step marketing plans that have been proven through thousands of direct to fan campaigns run on the Topspin platform.
Shamal Ranasinghe (Topspin Media, GB)
In 2002, he connected with mentor and future partner Peter Gotcher and started incubating the Topspin concept. Following the acquisition of Musicmatch by Yahoo! in 2004, Ranasinghe created and led a product team focused on building data mining applications for the Media division of Yahoo!, and in 2007 he reunited with Gotcher to start Topspin.
Location
Balie, De
B4: Panel Room
Address
Kleine Gartmanplantsoen 10
1017 RR Amsterdam
Phone
+31 (0)20-5535151 Go to main menu