Event details
Wednesday 19 October 14:30 - 15:30Smirnoff Nightlife Exchange Area
ADE University Citymarketing & Events; The ADE Case
In response to a growing interest by educational institutions in bringing groups of students to the Amsterdam Dance Event, the organizers have added a new event called the ADE University, dedicated to the next generation of music professionals.
Events and local governments: they can neither live with, nor without each other. While in a perfect world, both entities could be fully complementary. Events need local infrastructure, while the hosting city could do with the traffic and free city marketing that comes with an event. Geerte Udo will explore the possibilities of city marketing and events using the ADE as an example of how such and event can be a useful asset for a city campaign like IAmsterdam.
Geerte Udo (Amsterdam Partners, NL)
Hosted by: Claire van der Hall
Claire van der Hall is founder of Claire PR, a pr and communication agency specialized in promoting all elements of nightlife and clubbing
Location
Smirnoff Nightlife Exchange Area
Address
Leidseplein Amsterdam
Phone
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